Managing A Law Firm Essay Example | Topics and Well Written Essays - 500 words

Managing A Law Firm - Essay Example Strategically located: Most of the time, the structure, location, and appearance of the office makes a lasting impression on potential clients. The law firm should consider the appearance as not â€Å"too intimidating† to clients. It should have a cozy but professional atmosphere which would be inviting and stimulating to conduct business transactions. Appropriately promoted: Several marketing strategies to promote law firms are easily available depending on the budget and the objectives of the firm. The build a good image, the following marketing strategies could be of assistance: â€Å"a. Identification of the firm name and that the firm is a "full service" law firm. b. Publication of articles both in legal and trade magazines. c. Participation by attorneys in positions of authority and leadership in civic, social and religious organizations and bar associations. d. Develop firm stability, public concern, and a sense of paying "civic rent" by financially supporting, or offe ring pro bono services to, worthy community activities as a firm, where appropriate. e. Each member of the firm was sensitized to become increasingly aware of the use of the media. f. Institutionalizing the name of the firm by use of stationery that increases the emphasis on the name and changes the emphasis of listing individual attorney's names by seniority. In the age of technological developments, the internet is suggested as an innovative marketing tool to promote the image of the law firm to a wide range of potential clientele.